Vria’s mission is to help people who love fashion and don't want to harm animals navigate through vegan fashion by providing resources, tips, insights, updates, inspiration, ideas and support regarding vegan fashion.
Vria seeks to create positive changes in the fashion industry, shifting it to one in which animal exploitation is not the norm.
Whether it is for a budget closet addition or for haute couture, there are plenty of fashionable options that do not harm animals. Every day more brands and designers are creating outstanding vegan pieces. Vria wants to help make this visible and incentivize more brands to provide such options.
Vria believes that the value of not harming animals should not interfere with our sense of style or mean our style has to be any less fabulous. Some “problems” end up turning into opportunities. When I first went vegan, figuring out vegan fashion was one of the biggest challenges for me. However, after exploring and learning a lot about it, as I share in my “Cruelty Isn’t Beautiful” article:
“Now when I purchase an item I am happy not just because it looks good, but also because I found something that didn't harm animals, and I can be a walking message of how it is possible to be okay, stylish and happy without the use of animals”
(Read the entire article here)
Let's be part of the journey of leaving cruelty outside of fashion because in reality "cruelty is one fashion statement we can all do without"- Rue McClanahan.
Welcome to this space, I hope you enjoy it as much as I do! ✨